How to write a video blog script

Online video has taken tremendous leaps over the past decade. Gone are the days of emailing a cat video to your co-workers and friends. Now, video is everywhere and a vital component to any marketing or public relations planning. It’s live, on demand, in your email newsletters and more. If you are not putting out some kind of video in your business, you’re missing out. You are missing out on the visibility you can create, the social and branding video can help you with and the search capability of video put in the right places.Video production for small business Boston

Over the past several years, we have probably created at least a thousand or so video blogs for clients. In most cases, we chat with the client, draft a script and then we shoot the video. Sometimes they bring the script and then we adjust if we feel we can make it better. But we try as hard as we can to create a video blog that is educational, informative and of course something viewers will watch and engage with.

So what goes into a video blog script?

Message: What is the message you are trying to convey in your video? And before you do that, what is the title of the video. For example, how to write a video blog script. My title indicates my message and end goal; to help you draft an effective video blog script. Maybe you call this the topic but whatever you call it, you have to have that ultimate message. By the same token, what is the issue you are trying to help the viewer with? That’s your message.

Layout the issue: You should begin your video by laying out the topic, the issues and concerns you’ll address in the video and ensure the viewer that you can help them. Let the viewer know that you understand their area of concern or quest for knowledge and begin to gain their confidence.

Key points: A video blog will do no good to the viewer if you don’t hit on a number of key points. How are you going to assist the viewer with his or her issue and what are the steps? For example, if you are talking about onboarding new employees in your video, you’ll want to lay out the steps involved in getting a new employee up and running in a company. In our opinion, just like written blogs, you should stick to 3-5 key points in your video.

Wrap up: Put a nice ribbon on your video by wrapping it up so the viewer can solve their issue. That might include reviewing your key points quickly or directing them to find more information on the subject. It’s also not a bad idea to put a call to action at the end so people can contact you.

Video is here to stay for some time as far as we’re concerned. It’s an amazing tool for your online presence and it’s extremely flexible, meaning you can post your video blogs to a whole host of different places. So take the time, plan your videos out and post the everywhere.

Want help building a video blogging program for your small business? Contact us today!

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